New VIVA Eyelid Cleansing Foam Expands the VIVA Dry Eye Care Routine
Consistent eyelid hygiene can be an important part of a dry eye care routine, particularly when oils, meibum, debris, and other impurities collect along the eyelids and lashes. Amcon Labs has expanded the VIVA Dry Eye Care line with a new option designed specifically for this step: VIVA Eyelid Cleansing Foam – 50mL (AH-2731).
The pre-lathered eyelid cleansing foam provides a gentle way to cleanse the eyelid and lash area for daily hygiene or following heat therapy. It also expands the cleansing options available within VIVA’s broader Cleanse, Heat, Hydrate approach to dry eye care.
VIVA Eyelid Cleansing Foam Adds Another Option for Daily Lid Hygiene
VIVA Eyelid Cleansing Foam is formulated for sensitive eyes and designed to remove meibum, debris, and impurities while maintaining a comfortable cleansing experience.
The formula is free from alcohol and fragrance and is intended for external cleansing of the eyelids and lashes. Unlike a liquid cleanser that must be lathered separately, the pump dispenses foam that is ready to apply to a lint-free cloth, pad, or clean fingertips.
This format gives optometrists, ophthalmologists, and other eye care professionals another practical option when discussing lid scrubs and eyelid cleansing with patients.
The cleanser may be incorporated into routines associated with:
- Dry eye disease (DED)
- Tear film instability
- Ocular surface dryness
- Blepharitis management
- Meibomian gland dysfunction (MGD)
- Post-heat therapy cleansing
Where Eyelid Cleansing Fits Into the VIVA Dry Eye Care System
VIVA Dry Eye Care is built around a straightforward three-step routine:
1. Cleanse
Eyelid hygiene helps remove oils, debris, and impurities that accumulate around the lid margin and lashes. VIVA currently supports this step with VIVA Hypochlorous Eyelid Hygiene Spray, and the new VIVA Eyelid Cleansing Foam adds a pre-lathered foam option to the cleansing category.
2. Heat
A warm eye compress can be incorporated into routines intended to warm the eyelids and loosen oils and buildup. VIVA Moist Heat Compresses provide a reusable option for this step.
3. Hydrate
VIVA Hydration Eye Drops complete the routine by providing ocular lubrication and moisture for dry, sensitive eyes.
Together, these products allow eye care practices to select products from a coordinated line while tailoring at-home recommendations to individual patient needs and professional treatment plans.
Why Eyelid Cleansing After a Warm Compress Matters
Heat therapy can help loosen oils and material around the eyelids. Cleansing after the application of a dry eye compress or warm eye compress provides an opportunity to remove loosened material that may remain along the eyelid margin.
That relationship between heat and cleansing is one reason VIVA Eyelid Cleansing Foam fits naturally into the larger VIVA routine. Rather than functioning as an isolated dry eye product, the foam can serve as one component of a broader approach to eyelid hygiene and ocular surface care.
For practices already recommending warm compresses, eyelid cleansing wipes, lid scrubs, or related dry eye care products, the foam also provides another format that may suit different patient preferences.
How to Use VIVA Eyelid Cleansing Foam
The product directions provide a simple three-step process:
- Remove contact lenses and wash hands.
- Pump the foam onto a lint-free cloth, pad, or clean fingertips. Gently apply the product to one eyelid and wipe the lid and lashes from the bridge of the nose outward.
- Rinse thoroughly with warm water and dab dry.
VIVA Eyelid Cleansing Foam is intended for external use only and should not be placed directly into the eyes. If the product enters the eye, the label directs users to flush thoroughly with water.
More Flexibility Within the VIVA Dry Eye Care Line
The launch of VIVA Eyelid Cleansing Foam reflects the continued expansion of VIVA Dry Eye Care by Amcon.
The VIVA collection now includes products for several components of daily dry eye care, including:
- VIVA Eyelid Cleansing Foam
- VIVA Hypochlorous Eyelid Hygiene Spray
- VIVA Moist Heat Compress
- VIVA On the Go Moist Heat Compress
- VIVA Hydration Eye Drops
- VIVA Dry Eye Care Essentials Kit
For eye care practices, that growing selection provides flexibility when building retail offerings or making product recommendations around eyelid hygiene, warm compression, and ocular hydration.
Shop the New VIVA Eyelid Cleansing Foam from Amcon Labs
VIVA Eyelid Cleansing Foam – 50mL (AH-2731) is now available from Amcon Labs.
Eye care professionals can explore the new cleansing foam alongside the complete VIVA Dry Eye Care line and select the products that best complement existing dry eye and eyelid hygiene protocols.
Shop VIVA Eyelid Cleansing Foam and explore the complete VIVA Dry Eye Care collection at Amcon Labs.
